![]() ![]() I used to work as a lawyer and was pretty unhappy. Chavie Lieberįirst and foremost, how on earth did you get into this type of business? Loni Edwards This interview has been edited and condensed. I sat down with her over breakfast to talk about the business of being a pet influencer and how she avoids clients who treat their pets unethically. Loni Edwards is one such entrepreneur: For the past three years, she’s been running her talent management firm, the Dog Agency, working with “the most influential animals in the world.”Įdwards - whose dog, known on Instagram as Chloe the Mini Frenchie, amassed so many followers that her death last year made local news - knows that striking the jackpot in the pet influencer space isn’t as simple as just creating an Instagram account for your photogenic Labradoodle. And it’s not just pet food companies and vacuum makers fashion brands like Ralph Lauren and upscale hotel chains have written checks for four-legged talent to appear in their marketing too.Īs the pet influencers field has gotten crowded, a cottage industry has sprung up to help pets - or their owners, at least - manage their newfound marketability. Today, there are tons of pets who’ve gained enough of a following on social media to earn the coveted title “ pet influencer,” and they can command tens of thousands of dollars creating content for brands. The catch, of course, is that the pet has to be famous. In 2018, it can also come with an added advantage that used to be relegated to dog show folk and whose ubiquitousness is surely a sign of our times: making a nice income from them. ![]() There’s the unconditional love, the furry cuddles, the companionship. ![]()
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